Nike Thinks Olympics Will Boost Sales

"Companies like Nike and Adidas use the Olympics as a stage to build awareness of the brand."

 Read more: http://www.sfgate.com/business/networth/article/Olympics-showcase-launch-athletic-wear-3767308.php#ixzz22tjuiu5K

As of right now, my awareness is on the fact that the BUTT UGLY podium jacket retails for a whopping $450.  At that price, there best be an Olympic medal included!  Adidas may fare better in this respect.  I'm a big fan of the Team GB by Stella McCartney for Adidas swag.  If you are able to convince your computer that you are NOT in the US, you can purchase Team GB replica gear (down the the swimsuits!) at shop.london2012.com.

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